As this year draws to a close, I am positively bursting at the seams to find out what 2013 has in store for me and my business. Plans are already in the works to ensure I push myself creatively and professionally in order to move toward profitability. For those of you who aren’t aware, I registered my business in the City of Boston this past summer. With the excitement of making it official comes with it the pressure and fear of having a finite deadline for becoming established (i.e. prove I’m capable of making money, not just having an expensive hobby). Thus has begun the difficult but necessary task of working out pricing structures, marketing plans and a bookings goal.
Feel the fear and do it anyway.
That’s been my daily affirmation since, well, pretty much day one on this whole photography journey. I try to remind myself that while moving forward can be scary, that isn’t a good enough excuse to sit back and let opportunities go by. I’ve never in my life had something that I felt so passionate about and wanted so badly, while at the same time being terrified of taking on such huge responsibility. Running your own business means you can’t blame anyone but yourself if things don’t go the way you planned. You can’t pass off unpleasant tasks to someone else and you have to wear all the hats: owner, sales consultant, marketing guru, technical troubleshooter (okay, let’s be real, my husband will forever wear this hat), accountant, PR, editor and designer… the list goes on and that’s without mentioning the actual act of creating images.
That being said, I know that I am up for the challenge. *Cue the Chariots of Fire music* It will be a learning process for sure but I know I can make this happen!
Santa has faith in me too, as he sent an amazing package in the mail today via the helpful elves at UPS. Every aspiring photographer eventually experiences the moment when their progress stalls and their potential seems hindered. After exhausting all the options, it becomes apparent it’s the gear. Don’t get me wrong, I truly believe the photographer creates beautiful images, not the camera (it’s the chef, not the oven!) but there’s also a very real set of limitations when you try to move into professional work without the capable tools. And that, my friends, is why Santa was so good to me this year! I will rock 2013 with all that I got, especially now that I have a brand spankin’ new D600 to call my very own. I can’t think of a more exciting and promising way to start off this next chapter for photography by cje.
The Mayan Apocalypse came and went without a peep, I have some flashy new gear to make my heart sing, and several fun new projects on the calendar in the next few months to keep me going. I guess at this point in time, you could say everything’s coming up Millhouse.
Much love to you all! Merry Christmas and Happy New Year!